The beautiful and diverse landscapes of Swansea have inspired the brand-new Quadrant Shopping Centre logo, which has been unveiled.
The multi-coloured ‘Q’ logo has been created to echo the four physical areas of the city, taking in the Lliw Uplands, the foothills of the Black Mountains, Gower Peninsula, Swansea Bay as well as the urban and suburban areas of the city centre.
Lisa Hartley, Quadrant Shopping Centre manager, said: “The rebrand signifies a £120k investment in to the centre and our future commitment to not only our own retailers but also the surrounding retail landscape.
“As Swansea looks towards an exciting future with extensive regeneration plans, it’s important that the centre also reflects this change. Our new logo not only celebrates all that is Swansea but strengthens Quadrant Shopping Centre’s identity within the city,” said Lisa.
The design itself is made up of a series of colourful cubes that produce a vivid and eye-catching pattern. The palette of colours used has been specifically selected to represent Swansea’s rural, coastal, mountainous and urban elements.
Lisa continued: “We sit within a diverse range of invigorating environmental landscapes which the community is fiercely proud of. We wanted a brand that not only reflects this incredible contrast but a design which expresses our city’s spirit and the community within.
“We consulted with a number of our retailers to ensure the new brand was the right fit for Swansea and the support was unanimous. We are also really looking forward to receiving our customers’ feedback and we hope they are as excited as we are about the new ‘Q’.
Russell Greenslade, Chief Executive of Swansea BID (Business Improvement District), said: “It is great to see Quadrant Shopping Centre benefit from a fresh new look for 2018 and we are already hearing a lot of positive feedback about it from businesses and shoppers.
“These are exciting times for Swansea City Centre. With the City Deal helping to usher in a time of regeneration it is fitting that the centre, as one of Swansea’s main retail destinations, should be part of the positive changes that are going ahead, by offering an even more pleasant and improved environment for shoppers, visitors and workers. I’m pleased to see this investment in the BID area and its economy.”